Redefining Product Range Initiatives For The Local And Global Consumer.

 

The category management and procurement agency for successful retail brand solutions.

 

  • Integrated Network of Global Partners, Alliances, and Affiliations

    Tie into a retail network spanning in 500+ connections, all partaking in a globally connected supply chain ecosystem.

  • Activating Strategic Category Management Initiatives

    Diversifying product ranges for more gratifying value propositions to both customer and brand.

  • Sustainably Aligning Sourcing and Procurement Directives

    Rethinking strategy operations for more efficient and sustainable solutions, short and long term.

  • Ideating Innovative Retail Consumer Environments

    Perfecting consumer shopping experiences with refreshing in-store concepts that retain brand loyalty and repeat business.

Our Strengths In The Global Retail Market

  • PRIVATE LABEL

    Redefining the PL architecture with a balanced price VS. quality perception at the expense of weaker and smaller brands – making for powerful ranges that stand out from the rest to lock in customer loyalty and repeat business.

    Implementing our unique 10-Step Listing and Delisting process, our promise is to maximise your private label presence backed by our strength in international procurement and category management.

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    FOOD

    With lucrative joint ventures from supplier partners to category teams, we create and implement total solution initiatives for Fresh, Dry, Frozen and Near Food categories – inclusive of packaging design and range direction guidance.

    Given our vast network in direct supply from farm to greenhouses, we diversify produce ranges in creating the right mix of branded and PL offerings that cater to a sustainable supply alliance – assuring quality controlled goods are grown and met for large scale volume, as well as immediate order availability.

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    EBF

    Establishing the new era for Everything But Food. Shaped to our methodology of “making shopping as pleasant and convenient as possible”, we take consumers on a path of Navigation > Inspiration > Motivation in order to create a qualitative product experience.

    Partnered with curated producers, we deliver relevant key moments in both Food and Non Food, In-Outs, Key Valuable Items and Limited Coordinated Ranges – all with aim to establish loyalty to retailer in our effort to transform worldwide category groups.

  • CATEGORY / PROCUREMENT

    Offering route-to-market solutions using our global scope on sourcing, we push to become more consumer oriented and less supplier reliant by making a uniform starting point direct from the buying process – maximising benefits to retailer, supplier, AND consumer at all time.

    Promoting a total supply chain approach that instils for collaborative working, we cater to enhancing portfolio management relations with cutting-edge processes that Design, Develop, Direct, Detail, and Deliver on all fronts of strategic business planning and implementation.

 

Delivering On The Brand Promise.

With over 15 years of experience in international retail activations (from hypermarket to initial concept), let us help you multiply your product demand by aligning the framework needed to deliver exceptional consumer touchpoint moments – where establishing meaningful relationships from brand to customer becomes your key to success.

 

Building Brand Stories & Innovative In-Store Brand Moments

 
 
 

We at GOAL pride ourselves on the ideals of differentiation in keeping the customer at the foreground and centre of our strategic approach.

With every relevant moment in life linked to Food, we tie in the missing components to EBF in order to sum up relevant brand stories that create excitement for the overall brand experience – ensuring unique category items remain on the calendar plan and on the shelves throughout the year. 

 
 
 

Activating key relevant moments with in-store concepts, we offer holistic brand presence that’s met with winning product items to fit season, theme, mix in categories and SKU selections – all working together to build trustful consumer relationships while expanding your customer loyalty base.

Making next-level in-store environments possible by merging Food with EBF, GOAL delivers on the promise of bringing innovation and activation to the customer journey – stimulating new ways for brands (inclusive of PL) to reach out with honest yet impactful visual designs, are better than the rest, and are seen throughout the year to secure your brand as the only brand of choice for the consumer. 

  • “With GOAL’s extensive retail network and range creation abilities based on clearly defined category processes, our company benefitted largely from our consultancy agreement.”

    CEO | MILES

  • “GOAL successfully created our non-food concept consisting of KVI’S , promos & regular ranges based on their category management model, all presented in a supermarket-alike showroom from which we worked with our customers and merchandisers by implementing all the new concepts.”

    EVP | Li & Fung

  • "True professional in building category management teams and delivering targeted results. Able to build commercial processes in any retail company through a structured step by step approach.”

    Supply Chain Director | Magnit

  • “With international retail knowledge based on GOAL - methodology , we successfully created a set of valuable & new Private Label initiatives for our members in relation to PL food & non-food with the purpose to increase uniqueness & loyalty.”

    Managing Director | EMD

  • “Working with GOAL, our international network extended and valuable connections with the international retail landscape took place, with whom we successfully implemented our projects.”

    CEO & Owner | MOD Markets